✔ Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities.
✔ Marketing analytics allows you to gather deeper consumer insights, optimize your marketing objectives, and get a better return on investment
✔ arketing analytics benefits both marketers and consumers.
✔marketing analysts need at least a bachelor's degree open_in_new, the BLS reports
✔ Statistics, math, computer science and market research are strong majors, but market analysts also have degrees in communications, business administration or social sciences.
✔ 48 hours on-demand video
✔ 50 articles
✔ 95 downloadable resources
✔ 13 coding exercises
✔ Full lifetime access
✔ Access on mobile and TV
✔ Assignments
✔ Certificate of completion
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